Cookie Policy

Your privacy is important to us. Note that our website uses cookies and below you will find extensive information about cookies and how Niometrics Pte. Ltd. and its affiliates (“we”) use cookies on this website as well as information on how to control cookies in a browser.

What are cookies?

Cookies are small text files that are stored by browsers (for example, Google Chrome, Internet Explorer, or Safari) on a computer or mobile device when visiting a website. Cookies can serve a lot of different purposes, including but not limited to recognising devices, enabling navigation between webpages in an efficient manner and generally to help improve user experience.

How do we use cookies?

Our website uses both session and persistent cookies, which can be first party or third party cookies.

  • “Session” cookies are temporary and once you close the browser window, they are deleted from your device.
  • “Persistent” cookies remain on your device for a longer period and are used by the website to recognise your device when you return.
  • “First party cookies” are cookies installed by the company running the website you are visiting on your devices.
  • “Third party cookies” are cookies installed on your devices via the website you are visiting by another organisation like the ones set by a website analytics company that provides the website owners with data on the numbers of people visiting its website.

A visit to a page of our site may generate the following type of cookies:

  • Strictly necessary cookies. 
These cookies enable you to navigate through the site and use its features securely and optimally. Without these cookies, you may not be able to use all of our online features.
  • Performance cookies. 
These cookies collect information about your visit and usage of this site. The information collected by these cookies is anonymous and used solely to improve site functionality. The tool we use is Google Analytics. This way we obtain statistics on the number of visits, determine popular pages on our site, and monitor user behaviour patterns. It helps us to analyse and understand how visitors come to our site, use it, and what they are interested in. This enables us to continuously improve our content and site functionality.

Following are the performance Cookies used from Google analytics for traffic monitoring:

Cookie Name Purpose More Information
  • Distinguish unique users
  • Throttle the request rate
The analytics.js JavaScript library is part of Universal Analytics and uses first-party cookies. When using the recommended JavaScript snippet, analytics.js sets cookies on the highest level domain it can. For example, if your website address is, analytics.js will set the cookie domain to Setting cookies on the highest level domain possible allows users to be tracked across subdomains without any extra configuration.
  • Distinguish unique users
  • Throttle the request rate
  • Remember the number and time of previous visits
  • Remember traffic source information
  • Determine the start and end of a session
  • Remember the value of visitor-level custom variables
The ga.js JavaScript library uses first-party cookies.

For more information about these cookies, please visit the Google Analytics Cookie Usage on Websites page.

  • Functional cookies.
These cookies enable the site to remember choices you make, for example, language and location preferences. With the help of these cookies we are able to deliver a more personalised experience.

We currently use social plugins on our website from the various social media sites such as Facebook, Twitter, and LinkedIn. When accessing our website through such plugins the browser automatically contacts the server of the underlying site, loads the visual presentation of the plugin, and presents it to you. Along this process the social networking site receives information regarding your visit to our website including information such as IP address for example. The amount of data that is collected via such a plugin in not controlled by us. For more information, please consult the relevant data privacy notice:

Facebook Data Policy
Twitter Privacy Policy
LinkedIn Privacy Policy

The cookie-related information that we collect is not used to identify you personally. We do not use cookies which track your browser activity on other websites, nor do we gather any information for advertising purposes. We use cookies on this site to enhance user experience and to analyse our traffic. We might also share anonymised information about the usage of our site with our analytics partners. We do not use this information for any other purpose than those described.

How to control cookies?

You can control cookies according to your privacy preferences by deleting cookies that are stored on your devices and you can set most browsers to prevent them from being placed.

It is possible to stop a browser from accepting cookies, or to limit its acceptance of cookies from a particular website. Browsers generally enable you full control in their cookie settings. You can usually find these settings in the Options or Preferences menu of browsers. To understand these settings, the following links may be helpful, or you can use the Help option in the desired browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS

Google opt-out.
If you do not wish to have your data collected with Google Analytics, you can install the Google Analytics opt-out browser add-on. This is compatible with all major browsers and can be downloaded and installed via the Google Analytics opt-out page.

Cookies used on our site are enabled by default. If you decide to block or delete these cookies, it may affect your user experience on our site as certain services and functionalities, will no longer work.


If you have any question regarding this Policy, please contact us at [email protected]

Last updated on May, 2018.