From driving the improvement of existing business operations, to feeding anonymised insights for new use cases, network data has virtually unlimited monetisation opportunities.
Data usage is booming, but revenues from digital traffic are not — yet.
The demand for connectivity keeps increasing at exponential rates. Over the next decade, the telecommunications industry will need to invest an estimated $2 trillion into network investments in order to keep pace with the demand. Meanwhile and since 2012, ARPU in all regions globally have been declining by 13%-36%, and it keeps shrinking. Communications Service Providers (CSPs) in particular bear the burden of legacy networks and the need to significantly invest in future networks technology, all while evolving in a highly competitive environment which has been jeopardising their existing business model.
While these evolutions have put telcos under significant pressure, the digitalisation of our everyday lives and growing thirst for always-on connectivity and personalised experiences still offer exciting opportunities for them. Providing the essential connectivity the entire digital economy relies on, and owning exclusive access to proprietary human and machine data points, CSPs remain uniquely positioned to take on a more prevailing role in the digital ecosystem – and generate new revenue streams.
Engage customers with pinpoint accuracy. Earn their advocacy.
The availability of ways to understand consumer behaviours has never been more exciting. The rise of augmented reality applications, social and competitive gaming, proliferation of online shopping and digital transactions, unconstrained video consumption, and social media are all a testament to that. CSPs which are able to unlearn the traditional ways of marketing, and relearn the digital ways, will be a step ahead in creating more customer advocates.
With our NIO:DDM solutions, we can enable you to traverse the entire customer journey with more comprehensive and detailed profiling. Leveraging on data points from digital passages to geographical footprints, application usage to financial transactions, website visits to video consumption, our solutions will give you an edge to achieve higher returns from business plans and campaigns.
“Developing business models in video and entertainment, healthcare (virtual care), mobile financial services, location-based or lifestyle services including retail, and on-demand information services such as maps, travel services or restaurant bookings, could generate up to $142 billion in additional operating profit for operators over the next decade, accounting for up to 15% of total consumer telecom services revenue by 2025.”
(Source: Digital Transformation Initiative, Telecommunications Industry, World Economic Forum, January 2017)
Endless possibilities. Endless opportunities.
Through the observation and analyses of online behaviours and realities collectively constructed by billions of connected individuals and machines, we can make sense of the world happening around us. From digital ethnography studies to digital environment scanning, at macro or micro levels, from analysing and foreseeing global trends and evolutions, to understanding and predicting customer behaviours, the possibilities are virtually infinite. With the right thinking and technology in place, you can discover new revenue paths, and develop and execute new strategic business initiatives that give you a competitive edge.
Our NIO:DDM solutions have been built to help you do just that, conceived by our teams of experts, brought together to help you create winning data monetisation and transformation initiatives.