INSIGHTS: Converged operators and the unbroken individual
Always-on connectivity has become prominent in today’s consumer behaviour. As a result, households now comprise of multiple types of devices, connected over both fixed and mobile broadband networks, that may even switch multiple times within a day. Even at home, smartphones typically shift between mobile and fixed connectivity, depending on subscribers’ location or quality of connection.
This creates a challenge for Communications Service Providers (CSPs), which need an unfragmented view of their customers’ journeys, end-to-end, in order to surface comprehensive insights they can leverage on.
Home Analytics is an unprecedented solution. Its foundational technology lies on Niometrics’ patent-pending device-matching method, that can accurately identify and pair devices across full-scale communications networks.
Designed for bottom-line impact, Home Analytics provides a set of intuitive dashboards, custom-designed for Sales and Customer Lifecycle Managers, who need to form an end-to-end view and genuine understanding of your customers’ journey as they move between mobile and fixed networks.
From laying the land of home broadband connections, to drilling down to each specific connections, Home Analytics solution surfaces new knowledge and insights that were invisible before.
With this, managers can accurately pinpoint audiences presenting cross-selling, up-selling and new acquisition opportunities, achieving tangible campaigns’ ROI improvement.
Sales and Customer Lifecycle Managers
Benefit from Niometrics’ patent-pending device matching method, the first to achieve persistent and accurate identification of devices across full-scale fixed and mobile networks.
See every single device behind each household’s fixed connection, including IoT, as well as those potentially using a competitors’ SIM.
Form a consolidated, unfragmented view of your customers’ journey, and identify the most relevant up-sell, cross-sell and acquisition opportunities.