Micro-segmentation in 60 seconds with Digital Leads Generator.
Consumers are overwhelmed by the attention they are receiving and the noise they are exposed to. Grabbing their attention requires surgically crafted targeting and messaging.
Trigger context-resonant interactions.
Communications Service Providers (CSPs) are advantageously positioned to distill digital behaviour data, understand their customers’ needs and preferences and accurately identify the customer segments who are the most likely to show interest in a campaign proposition.
Be on point.
Niometrics’ Digital Leads Generator is a dual purpose solution, serving both as a campaign audience creator, and as a database experimentation tool.
The solution extends beyond the typical audience creation functionality — not only it enables managers to identify the right subscribers for a particular campaign, but it also serves as a dynamic profiling tool that allows Marketing and Campaign Management teams to perform quick experimentations within their customers’ attributes database. It helps understand consumer behaviours and preferences, leading to a better profiling and definition of customer segments.
Pinpoint customer segments with hyper-granular traits.
Digital Leads Generator features an interactive User Interface (UI) that enables Campaign Managers to quickly query a database of rich and detailed customer attributes to pinpoint the subscribers for which each campaign message will best resonate and accurately match the campaign offer catalogue to the right audience.
You can easily compare the results of each query and quickly evaluate the impact of criteria refinement on the size of the target pool. Once the target audience is identified, you can export the leads for immediate action. Post-campaign, the solution enables you to assess the impact on the subscriber base’s digital behaviour by understanding changes to the usage trends.
With better matching of leads and propositions, customers feel more engaged, and campaigns Return on Investment (ROI) can be optimised.
Marketing Teams, Campaign Management Teams
Rich signatures for web and applications, providing deep details on the digital consumption patterns of individuals.
Database able to ingest and store data for up to 100 million subscribers across 10,000 attributes.
Micro-segmentation and query response in less than 60 seconds.
Dynamic profiling combining network data and CRM/billing data.
Precise targeting and campaign ROI optimisation.