Consumers are overwhelmed by the attention they are receiving and the noise they are exposed to, and they are getting better and better at ignoring messages they are not interested in.
CSPs are advantageously positioned to organise and distill consumers’ behaviour data, and hence accurately identify the consumers who are the most likely to show interest in a specific proposition.
Our Digital Leads Generator solution leverages on a rich and detailed customer profiling, so customer segments and the campaign database can be defined with more precision.
With better matching of leads and propositions, customers will feel more engaged and the campaign ROI can be optimised.
Marketing & Digital Services Manager
Rich Signatures for Web and Apps, providing deep detail of the digital consumption patterns of individuals
Microsegmentation of the customers based on digital consumption behaviour
- Deep Granularity