Powering Growth, Monetizing Data
After a decade of continuous growth in revenues, traditional voice and messaging revenues have fallen due to the advent of mobile and wired data. Even with the unabated demand for data, communications service providers (CSPs) continue to grapple with ways to maximize returns, protect revenue and spot new opportunities in today’s Internet-driven world.
IP-based networks offer CSPs a unique opportunity to access a previously untapped wealth of network and subscriber information, to stimulate a new wave of growth. By leveraging deep network intelligence, CSPs will be able to address challenges in terms of revenue generation, bandwidth management and control, and offer truly innovative products and services.
Deep Network Analytics for Subscriber Awareness
Designed specifically to analyze traffic at the application layer, Niometrics DNA inspection engine detects more than 6,000 applications, protocols and services. It is complemented by a sophisticated analytics platform that feeds data to a real-time dashboard and a reporting engine. With an open architecture, Niometrics DNA is highly flexible to suit various CSP requirements.
Inadequacies of current state Deep Packet Inspection (DPI) solutions
Most operators have traditionally used DPI solutions to help them gain basic subscriber intelligence and provision for tiered service-plans.
This has now become inadequate, even with the integration of PCRF solutions with DPI technology. Off-the-shelf DPI is rudimentary and can only identify a limited number of standard applications, as the main objective is operational. Moreover, due to the dynamic application ecosystem, such DPI tools, with the hardware limitations and the long development cycles, are incapable of keeping pace with complex, new or ever-changing application traffic.
Dedicated Network Intelligence
Niometrics offers an end-to-end network traffic intelligence solution. Its foundation is a high-resolution DPI engine which inspects traffic and can recognize thousands of applications and protocols (>6,000). Building on this engine, Niometrics goes a step further by creating a stream of raw data directed into an embedded analytics platform that can aggregate and visualize information of interest. This offers operators deep insights and actionable business events that can be uniquely tailored to specific requirements and priorities.
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